Skin IQ

We refuse to believe that anybody deliberately chooses an inferior skin care product for themselves and their family. For what's worth, one could trust that what’s in the marketplace today to be the best one could buy, especially if it is in your favorite store, right? Unfortunately, that is not true. Some brands lie to you about how natural they are. It’s time to ask the tough questions. Find out if your old brand is full of false promises, loaded with harmfull ingredients, or just plain lying to you. The results may lead you to break up with your old brand. For that we are sorry. (Not!)
The Tough Eight – Questions to Live By

Here are 8 simple questions to expose your old brand, if they are lying. (We recommended: grab your favorite old brand of lotion, shampoo, oil, wash or others to see how they compare)


Q1. What’s the preservative in your favorite shampoo, or lotion?

A1. If it has water, then it needs to be preserved. So what did you find? Potassium Sorbate? Sodium Benzoate? Worst still, parabens and their unruly clan? Beware it may last a lifetime, but it will be too late by then.



We use on natural vitamin E, or the Japanese Honeysuckle Flower to preserve or all natural and organic formulations.



Q2. Oil and water don’t mix, so what’s holding it together?

A2. In technical terms that's called an emulsifier. It binds the water and oil together. It is most common in lotions, but may also be in shampoos and other bases. Many icky things can make up this list. Most of them are plain synthetic, but others are carcinogenic. On a side note vegetable-emulsifying wax is neither made of vegetables nor is it natural. Don’t be fooled by this synthetic ingredient.


We use something called Olivem 1000, which is cetearyl olivate and sorbitan olivate. It is derived from olives and is one of the cleanest emulsifiers in the market.


Q3. Hmm, smell good, but where is that fragrance coming from?

A3. Most of the perfumes today are synthetic fragrances. Many may have parabens and estrogenic properties. Look for plant derived, natural aromas, and aroma blends. For the sensitive, avoid fragrances all together. If you read just "fragrance", or "parfum" run!


Our lotion is unscented, our body wash and shampoo is made entirely of a plant derived aroma blend, and our soaps, and bath salts have real essential oils.


Q4. Yeah, you got a deal, but lets do the math, how can they sell it so cheap?

A4. If its mostly water with a bunch of cheap chemicals then it makes sense you got it so cheap. The factories mass-produce it buying barrels of chemicals that they use over multiple formulations.


Compare than to all natural and organic ingredients used in our formulations. When you do the math, it is worth keeping your skin young, healthy and protected. We consider ourselves affordable luxury. At the price of a moderately priced dinner you can stay moisturized for a month or more. What’s more, a little goes a long way in most of our products.


Q5. How many ingredients do you see that you can’t pronounce?

A5. Demethyl what? Propylene, what? This is not a chemistry class. It is your little one’s and your skin we are talking about. If the ingredient list is as long as a classic novel, and if you are having a hard time pronouncing it please throw it out.


We only put ingredients that we believe serve a function. We do not put ingredients simply to make a label claim. Take our challenge and read our ingredients and compare it to what your favorite (now hopefully ex- brand) has.


Q6. Love that foam? How do they do it?

A6. Dirty Dirty little secret of the industry needs to be washed out, but not with sulphates please! Lauryl and Laureth sulphate,sulfosuccinate whatever, are invited to this breakup party, but not to our homes and hair.


We use Decyl Glucoside a corn derived, biogedrable, non-ionic cleanser for our wash and shampoo. For our handcrafted soaps we saponify natural oils.


Q7. Does the product says natural on its label? Read on.

A7. You bought something from your favorite store because the label said “Natural”. This is the most loosely used term in skin care. Companies could use the word Natural to define highly processed products. Just because the source of Laureth Sulphate in your tooth paste was coconut several processing steps before it does NOT mke it natural.


We hold ourselves to very strict standards of natural and naturally derived to describe the term “Natural”. Natural means it came from a tree and was processed as such like oils, butters, flours, flowers, aloe etc. Things like decyl glucoside, and cetearyl olivate and sorbitan olivate are derived from minimal processing of a natural source. They are naturally derived. Always remember the test is in the ingredient list. Does not matter what they claim!


Q8. Company name says organic, but the ingredient list doesn’t sound too natural.

A8. To call your products “organic” they must be certified. Any other claim in disingenuous and misleading. Getting certified organic is a significant process, which requires adherence to strict standards. It is a shame that many people try to make this claim by either putting that in the word organic in their company name, or using one tiny organic product and not telling the customer what the percentage of organic product used in the formula it. We are sure 0.10% or even 5% won’t impress you.


We only call products that have certified organic by a third party “organic.” Those products that are not certified organic because they do not strictly meet the food standard clearly list their organic content. See our certificate and learn more about the law in the “our difference” page.


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